Sadly, most new businesses still follow the same 100-year-old 3 step business strategy used by almost every new business. That strategy is either destroying your business's chance of success or drastically limiting its potential. It is by far the main reason most new companies go out of business in the first 2 years and most existing companies never reach their potential. My success in consulting with companies and launching my own businesses and products has been focused on a more unique and "proven" strategy that helps companies grow their business faster, bigger, and more profitable and for a lot less money (in most cases no extra money).
The Old Way of Doing Business
1. Spend money to advertise and market
2. Hopefully sell more products
3. Spend money to get paid spokesperson / endorsements for added credibility Then Repeat the process.
The New Way of Doing Business OPC/IPC
Use Other People’s credibility - Influence (OPC/IPC)
1. Contact small to large influencers to talk about your product